Visualizing Youth Empowerment
CUFFH Youth
Description
THE CUFFH YOUTH program, a sub-group of the nonprofit activist organization CUFFH, requires a unique brand identity to bolster its presence and attract more members. The goal is to establish a separate yet cohesive identity for the youth program, distinct from the organization's main branding, fostering greater engagement.
What I've Learned
How do we separate the main brand from its sub-brand while maintaining cohesion? By maximizing existing assets and creatively repurposing them, you can ensure consistency with the original brand while effectively communicating the values and identity of the sub-group. Through this process, I learned to be a resourceful designer.
