2023 Omnicon Health Group National Brand Challenge
The Final Piece for a Brighter Tomorrow
Description
SPRAVATO is an alternative treatment designed to complement oral antidepressants for individuals diagnosed with Treatment-Resistant Depression (TRD). The mission is to influence individuals grappling with TRD to consider requesting Spravato (Esketamine) to effectively alleviate their depression symptoms.
What I've Learned
I've learned the art of persuading a target audience to embrace a product often burdened by stigma, transforming it into the ultimate solution in their eyes. It's about crafting a narrative that not only addresses concerns but also highlights the unparalleled benefits, making it clear why this solution stands above the rest.
Team Project
My Role: Art director & Lead UX/UI designer
Duration: 2 weeks
Worked with: Adrika Hoque, Agustin Galvez, Cassidy Crespo, Rebecca Armand, Yunique Griffith, & Danica Liu
